The Power of the Brand

Vidalia has powerful brand recognition with consumers. And, that translates to increased sales, especially during peak season. In fact, a third of consumers surveyed stated they would even be willing to pay more for Vidalia onions.

Based on consumer research, here are a few reasons why the Vidalia brand is the leader among sweet onions:

  • 91% of consumers are familiar with Vidalia onions
  • Shoppers overwhelmingly associate sweet onions with Vidalia onions
  • The majority (76%) of consumers named Vidalia onions as their favorite compared to other sweet onions
  • Consumers associate Vidalia onions with superior, sweet flavor and taste

Source: Forecasting and Business Analytics, LLC (Texas A&M University)

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It’s hard to imagine civilization without onions.

"
- Julia Child